A tiny dash with a big heart

CluckDash is a playful chicken game designed around clarity, fairness, and lightness. We keep controls crisp, sessions short, and rewards understandable — so every run feels like a small win.

  • Simple by design: tap, weave, celebrate.
  • Truly free: This is a free, simple game that requires no financial cost.
  • Friendly to devices: small install, smooth on older phones.
Badge that says truly free
Badge: truly free
Badge that says fair play
Badge: fair play
Badge that says lightweight
Badge: lightweight
Feather orbiting a tiny planet lane
Sketches and phone mockup on a small game desk

Design principles

The pillars we stuck to while shaping CluckDash — clarity, fairness, and lightness at every step.

Clean lane sketch emphasizing clear silhouettes

Clarity first

Readable obstacles, friendly colors, and instant feedback on every tap.

Balanced scales representing fair play

Fair play

No pay-to-win shortcuts. Skill and timing shape scores — not purchases.

Feather over a phone to show lightweight app

Lightweight

Small install, optimized textures, and considerate battery use.

Cloud with a check mark for offline play

Offline friendly

Core sessions run without signal. Progress syncs when you’re back online.

Focus ring icon showing accessible interactions

Accessible

Visible focus states, keyboard-friendly UI, and motion-respectful effects.

Smiling badge with sparkles for fun factor

Fun over grind

Short sessions, honest rewards, and playful cosmetics with zero pressure.

Origins & timeline

How a small idea turned into CluckDash — a cheerful dash built for clarity, fairness, and lightness.

  1. • Concept sketch

    A feather meets a lane

    We sketched a playful lane with readable silhouettes and quick taps. The goal was simple: fun in a minute, not a manual.

    Early notebook sketch of a lane with obstacles and a feather
  2. • Prototype

    Tap, weave, laugh

    The first prototype proved the core loop: tap to dash, swipe to weave. Short, readable sessions made smiles automatic.

    Phone on desk showing a simple lane prototype
  3. • Balancing pass

    Fairness tuning

    We trimmed frustration spikes and kept victories earned. Cosmetics stayed cosmetic — no pay-to-win, ever.

    Whiteboard with difficulty curves and balance notes
  4. • Lightness push

    Small install, big heart

    Asset budgets, texture atlases, and adaptive effects made the app gentle on storage and battery.

    Charts comparing app size and frame pacing improvements

Craft choices

Under the hood, CluckDash favors clarity and performance. Here are a few choices that keep it light and fair.

Thumb reaching a large, readable control hotspot

Crisp controls

Large touch targets, forgiving swipe windows, and clean timing cues make inputs reliable.

  • One-hand reach zones
  • Predictable swipe lanes
  • Haptics where available
Frame pacing chart on a phone screen

Performance first

Frame pacing tuned, low overdraw layers, and adaptive effects to keep the run smooth on older devices.

  • Texture atlases
  • Lazy asset streaming
  • Battery-friendly loops
Compact asset grid representing optimized art

Lean assets

Tight budgets and shared palettes keep the app small without losing charm.

  • Shared color ramps
  • Lossy where safe
  • Reused VFX motifs
Focus ring mockup and high-contrast swatches

Accessible by default

Visible focus, keyboard-friendly navigation, and motion-respectful effects out of the box.

  • Focus rings that pop
  • Color contrast checks
  • Prefers-reduced-motion

Team notes

A tiny crew that likes tidy loops, readable lanes, and smiles per minute.

Portrait of Aria — gameplay designer

Aria — gameplay

We tuned lanes for readable rhythms. The goal: make every dodge feel fair and learnable.

— Aria

Portrait of Nikhil — performance engineer

Nikhil — performance

Texture atlases and careful frame pacing keep older phones comfy. Smooth first, fancy second.

— Nikhil

Portrait of Mila — accessibility & UX

Mila — accessibility

Clear focus rings, motion-respectful animations, and big tap targets by default.

— Mila

Player-friendly policies

Clear promises we hold ourselves to — so your runs stay light, fair, and fun.

Friendly badge reading truly free

Truly free

This is a free, simple game that requires no financial cost. No energy timers, no paygates.

  • Core gameplay unlocked from the start
  • Cosmetics stay cosmetic
Cloud with a check mark hinting offline play

Offline friendly

Runs work without a connection. Progress syncs when you’re back online.

  • Session XP cached locally
  • No always-on requirement
Shield icon representing privacy care

Privacy first

We collect only what’s essential to keep the run smooth and secure.

  • Clear settings and controls
  • No surprise fees or dark patterns
Minimal ad icon with a gentle cross-out

Ads, kept minimal

Optional and skippable; they never block your score or access to perks.

  • No forced mid-run interstitials
  • Clear opt-in moments only

Press kit highlights

Logos, screenshots, and a one-page fact sheet for quick coverage. Free to use with attribution to CluckDash.

CluckDash logos on light and dark backgrounds

Primary/mono marks (PNG/SVG) and clearspace rules.

  • Light & dark variants
  • Minimum size guide
Gameplay screenshots grid with lanes and rewards

Screenshots

Curated set for articles and store features.

  • 1080×1920 portrait
  • Caption notes included
One-page fact sheet mockup with key points

Fact sheet (one-pager)

Key details: genre, platform, contact, and brand notes.

  • Attribution line
  • Brand color values

Usage: Please credit “CluckDash” and link to the homepage. Do not alter logos beyond scale or color variant provided.

Accessibility notes

We aim for comfortable play: visible focus, motion-respectful effects, readable contrast, and helpful labels.

Example UI with clear orange focus ring

Visible focus

All interactive elements show a bold, high-contrast focus ring that’s easy to track.

  • Keyboard-friendly navigation
  • Focus states across menus
Settings screen showing reduced motion preference

Respects motion

When prefers-reduced-motion is on, decorative effects pause and transitions simplify.

  • No mandatory camera shake
  • Subtle, optional feedback
Contrast swatches demonstrating accessible color pairs

Readable contrast

UI colors are checked against common guidelines to stay legible in bright and dim light.

  • Large text meets high contrast
  • Clear icon silhouettes
Inspector showing aria-label and role annotations

Helpful labels

Meaningful aria-* labels and alt text provide context for assistive tech.

  • Descriptive alt on visuals
  • Landmarks for quick travel

Contact & support

Need a hand, found a bug, or want to say hi? Drop us a line — we usually reply within a couple of business days.

People icons symbolizing community notes

Community

Peek at quick thoughts from early players and share yours.

Read notes